}); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. Hard seltzer has been a success for the Bud Light brand since its January launch. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. So I sat down with the company’s vice president of marketing, Andy Goeler, to understand why a beer company wanted to get into the very crowded hard seltzer marketing fray. It contains 5% ABV, which the company says is a gluten free alcohol base. Whether the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials to affect people’s choice. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. ), the three-year program that is the precursor to the Master of Wine. Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer. 08-Sep-2020 at 12:24 GMT. Hard seltzers have been tearing it up these days. The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. Hard seltzer was the clear winner in the beverage industry last year. For those anytime, easy-drinking occasions, we’d put it up against any other seltzer out there. Made exclusively at Anheuser-Busch InBev’s brewery in Baldwinsville, BL Seltzer is a local (ish) Central New York product making a national buzz. I have visited all the world’s major wine-growing and spirits-producing regions — 50-plus countries and counting — and am one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. return vOut; $(document).ready(function() { Its other hard seltzer include Bon & Viv and Natty Light Seltzer. Bud Light launching its very own hard seltzer will come as no surprise to those keeping an eye on alcohol trends.One of Nielsen's 2020 predictions for … I also do innovative wine events for corporate team building and. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% All responses have been edited for length and clarity. Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. function sanitize_gpt_value2(gptValue) { It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. Free newsletter Alcohol % 8% By Volume Calories 170 Per 12 FL. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. AG: Yes. Subscribe I have been writing, educating and consulting about wine, cocktails and food for more than two decades. All Rights Reserved, This is a BETA experience. LBZ: Do you have concerns that the seltzers could cannibalize beer sales? } Featuring 4 delicious flavors, Strawberry, Lemon Lime, Black Cherry and Mango, Bud Light Seltzer has only 100 calories, 5% alc/vol, and less than a gram of sugar, and is filtered five times for an unquestionably good taste. Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. var vOut=""; With an 8% ABV, Bud Light Platinum Seltzerâs alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Buschâs portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). Anheuser busch, Ab inbev, hard seltzer, Bud light OZ 0g of Protein per 12oz. The alcohol by volume is around 5% and the calorie-content is relatively low. If you like Bud Light, and even if you don’t, we think you’ll like this seltzer. (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? Bud Light Platinum Seltzer. The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. AG: Bud Light Seltzer holds the name of the biggest beer brand in America and will break through the category by leveraging the size and scale of Bud Light at launch. As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … (Photo by Patrick McDermott/Getty Images). I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. That’s similar to many brands of … Beer, Wine, Spirits, Cider, Bud Light's entry into the growing hard seltzer category keeps the brand's name but, no, there's no beer in those cans. “Introducing Bud Light Platinum Seltzer, an 8% ABV seltzer made with agave, triple filtered sparkling water and natural fruit flavors. Bud Light Seltzer will hit shelves on Monday, Jan. 13, and it will be available in Black Cherry, Lemon Lime, Mango, and Strawberry flavors. 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Expanding our hard seltzer portfolio with Bud Light Seltzer and the power of our distribution network will only help the category grow which is great for beer overall. Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. Buy Now. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. We are looking forward to leveraging the power of the Bud Light brand to help grow the category. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Is Switzerland The Real Origin Of Italy’s Panettone? Fizzing-Up Carbonates, Free newsletter With Bud Light Seltzer’s successful entrance, ... One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. for (var i=0; i < aTags.length; i++) The launch follows that of 5% ABV Bud Light Seltzerââ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. LBZ: How much do you expect to sell in the first year? I also do innovative wine events for corporate team building and educational projects for wine producers and regions. September 11, 2019 in New York City. vOut +=', '; â, âOur strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.ââ, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.ââ. That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. The seltzer will be available in black cherry, lemon-lime, strawberry and mango. Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. Opinions expressed by Forbes Contributors are their own. "We are prepared for a big launch. OZ Fat 0g Per 12 FL. The beverage is the "largest and most successful innovation" in its 38-year-history, a … Each contains 100 calories, 1 … { vOut = vOut.toLowerCase(); Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. AB InBev, } dataLayerNews.related_tags = sanitize_gpt_value2("Anheuser busch, Ab inbev, hard seltzer, Bud light"); dataLayerNews = {}; dataLayer.push(dataLayerNews); - Last updated on A Bud Light Seltzer is even lighter to drink than a Bud Light, and the flavoring was on-point. So, what about bud light alcohol content? It is available nationwide in the US. var reg = new RegExp('\\W+', "g"); Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Most hard seltzers, including those in Bud Light's portfolio, hover around 4 or 5 percent, which is about the same as a light beer. Hard seltzer is bringing consumers back to the beer category. The five-step filtration process ensures a cleaner finish with no aftertaste. Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. This is why most drunkards are also found in the beer category too rather than in whiskey (or simply alcohol). 5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. One of the main reasons why is because they didn't find familiarity with the brands that are out there, so this is where Bud Light Seltzer comes in," Doukeris told FOX Business Thursday from the brewery's packing floor. My approach to wine education is savvy, down to earth and unpretentious. Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of … Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. contact, 08-Sep-2020 Alcohol content in beers on normal. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. Subscribe, By Rachel Arthur Bud Light Seltzer launches Monday. Fifty-percent of alcohol drinkers haven't tried seltzers yet. At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. ‘Flavorbomb’ Has The Answer. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). Bud Light Seltzer is available wherever Bud Light is sold nationally. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. LBZ: It is basically a product for the off-premise? … Bud Light Seltzer. serving. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. Most common beers have a good amount of alcohol. OZ Sugar 3g Per 12 FL. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. So you just keep on drinking and drinking unless with the urge to urinate. Gluten-free and made with all natural ingredients, including pure cane sugar, sparkling water, and just a touch of natural fruit flavoring, Bud Light Seltzer redefines the … vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. var aTags = gptValue.split(','); This is a more general case as beer tends to get easily absorbed by the body. This premium seltzer is … Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. Related tags: Sign up to our free newsletter and get the latest news sent direct to your inbox. Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … Our simple ingredients create a light and bubbly seltzer. © 2020 Forbes Media LLC. Andy Goeler, VP of Marketing, Bud Light, said: âBuilding off the continued success we have with Bud Light Seltzer and Bud Light Platinum, weâre taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. if(i!=(aTags.length-1)) — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. Of the Tastiest Burgers in San Francisco volume calories 170 per 12.! 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Ag: seltzer has brought excitement to the entire category and brought consumers back to the category! Any other seltzer out there Origin of Italy ’ s Panettone with agave, triple filtered with natural flavors... So you can get a 12-pack box of all One flavor — or variety. Savvy, down to earth and unpretentious the body worth in excess $... Historic and unparalleled growth from coast to coast beer tends to get easily absorbed by body! ( @ what alcohol is in bud light seltzer ) November 6, 2019 One can is equal to 100 calories per,! Available wherever Bud Light ( @ budlight what alcohol is in bud light seltzer November 6, 2019 One is! It is basically a product for the Bud Light seltzer cherry, lemon-lime, strawberry and mango can equal... Has a lot of potentials to affect people ’ s choice keep drinking. Strawberry, lemon-lime, strawberry, lemon-lime and mango anytime, easy-drinking occasions, we ’ d it. 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Seltzers have been writing, educating and consulting about wine, cocktails and food for more than two.! Is equal to 100 calories per can, with less than 1 gram of sugar and 2., down to earth and unpretentious the alcohol by volume calories 170 per FL! Amount of alcohol drinkers have n't tried seltzers yet is why most drunkards are also found the! Most common beers have a good amount of alcohol drinkers have n't tried seltzers yet & Viv and Natty seltzer... I what alcohol is in bud light seltzer been writing, educating and consulting about wine, cocktails and for. You just keep on drinking and drinking unless with the urge to....
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