“We partner with people that can catalyze and amplify our mission,” explained Levy. Beyoncé has also sung the praises of the new products, applauding the creative female leaders at WTRMLN WTR. Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Made with the highest quality, natural ingredients, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told, So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. “Congratulations to my partners at WTRMLN WTR… who inspire us with their creativity and their true commitment to elevating our community and culture,” Beyoncé stated. When people hear doctors and influential stars talk about why health and wellness are so important, and all they can ever find is a sugary, toxic product, it defeats the whole purpose.”. It’s also an antioxidant, so it can ward off that spring cold. If you just worked out, you’re immediately brought back to life. Beyoncé is a new woman and she's not sorry for it. Now the singer, who invested in the company last year, introduces three more flavors — or “BLNDS” — of the cold-pressed watermelon juice: Ginger Lemon, Lime and Tart Cherry. With all its health benefits, it’s no wonder Bey is backing Wtrmln Wtr. By Andre Wheeler. Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold pressed juice company called WTRMLN WTR. Find us in the cold case! Made with the highest quality, natural ingredients, WTRMLN WTR aims to combat food waste and provide consumers with access to clean, affordable juicing options. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé reached a deal in 2016. On Tuesday — 10 days after releasing her album “Lemonade” — the pop icon announced she’s … A term used in Beyonce's song Drunk in Love. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. Beyoncé Is Quenching Our Thirst With Three New Watermelon Water Flavors But none are lemonade. By Margaret Abrams • 03/09/17 12:19pm. Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer By Margaret Abrams • 03/09/17 12:19pm Fans of the refreshing drink include Alicia Keys and Chrissy Teigen. A term used in Beyonce's song Drunk in Love. Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Beyoncé said in a statement that her decision to become involved with the startup has nothing to do with the fact watermelon is basically being hailed as the next coconut water … “She stands for all things that are good, even when she’s addressing issues that are very challenging. “There’s no corn syrup, sugar or any of those scary ingredients that so many products in our country have. If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. Each serving has twice the potassium of a single banana, is a good source of Vitamins A and C, magnesium, lycopene, and contains 60 calories. All rights reserved. Beyoncé’s “Drunk in Love” — a song about the singer’s love of watermelon — came out the same day that Levy and her co-founder, Harlan Berger, launched WTRMLN WTR. The cold-pressed juice tastes like you stuck a straw in a watermelon, and is more like a juice than water, but without all the added sugar. The ingredients are sound, says Kimball—just watermelon flesh and rind plus lemon. Leading Sports Drink 45mg Potassium. May 15, 2018 In case you missed it, Beyoncé is an investor in a cold-pressed juice company called WTRMLN WTR. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Beyoncé, Pharrell Williams, and Salatiel – the lyrics nod to the loving moment between Simba and Nala in 2019’s hyperrealistic remake of the classic 1994 Disney animated Lion King. Beyonce Invests in Watermelon Water Beyoncé's Latest Investment Is Not What You'd Expect, but We're Excited Anyway . After parching our musical thirst with LEMONADE, Beyoncé kept us satiated with WTRMLN WTR. Beyoncé Invests In Watermelon Water Beverage Company Showing her support for “female leaders, fitness, American farmers, and the health of people and our planet.” ... Beyoncé Announces 3 New Flavors of Watermelon Water. Watermelon Arizona Tea.. All comparisons per 12 fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar. One year later, Parkwood reached out to Levy to discuss partnership options. #electrolytes #delicioushydration, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 4:43pm PDT. *Like coconut water, watermelon water hydrates, with electrolytes + antioxidants, and is naturally lower in sugar than orange juice. Click the link in my bio to join me! Is watermelon water the new coconut water? Beyoncé Invests In Watermelon Water. If you just worked out, you’re immediately brought back to life. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. It’s such an honor to have somebody like her invested in every way, and to be able to align with someone who is such an inspiration and the most powerful voice on the globe.”, @cp3 reminds us that with hard work, EVERYTHING is possible. Beyoncé water melon is the most beautiful thing I ever seen in my life It’s been called the next coconut water and is even said to help you get glowy, pretty skin. We all know Beyoncé’s got a whole thing with Lemonade going on right now, but it turns out she’s also got another refreshing, fruit-based drink on her agenda: watermelon water. “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. There’s a visceral reaction that happens when you drink, . Beyoncé’s watermelon water investment is part of two trends. It’s also an antioxidant, so it can ward off that spring cold. Related: Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. By clicking Sign Up, you agree to our Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water.. There’s no extra water or sugar in the juice, meaning it’s an all-natural way to hydrate. Like Bey’s new fitness line Ivy Park, the drink is marketed toward athletes and fitness gurus as a healthier alternative to sports drinks, or for anyone who needs an electrolyte boost. So when Levy heard “Drunk in Love,” she decided to tempt fate and send Beyoncé’s team at Parkwood Entertainment samples of the beverage. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. † WTR® 270mg Potassium. It looks like Beyoncé wasn’t kidding when she said she’s been drinking watermelon. Bey has been drunk in love with this original flavor since it was released in 2013, and we have to admit that we fell pretty hard, too. Take One, 7 Fun Facts About The Filming Of 'Coming To America', Rapper Saucy Santana Sits Down With ESSENCE For A Fun Q&A. Then there is this explanation according to the urban dictionary. But that said, you may have just found your favorite new juice thanks to Bey. Beyoncé's Newest Project: Watermelon Water Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon … One year later, Parkwood reached out to Levy, to discuss partnership options. Ad Choices, Beyoncé Is Backing a New Drink and No, It's Not Lemonade, Beyoncé's Lemonade Doesn't Have to Mean Everything to Everyone. Contemplating a Quarantine Escape? Beyonc é‘s spring is off to a super start with the release of her no. Beyoncé Loves Watermelon Water, So You Should Too. By Danielle St. Pierre. In addition to the original WTRMLN WTR, WTRMLN GNGR (ginger), WTRMLN LMN (lemon), WTRMLN CHRRY (cherry) and WTRMLN (lime), the company just unveiled four new flavors on May 15: WTRMLN WTR + Blood Orange, WTRMLN WTR + Mint, WTRMLN WTR + Cucumber and WTRMLN WTR + Cayenne. Move over, lemonade. There’s a visceral reaction that happens when you drink WTRMLN WTR. Watermelon is high in lycopene, a nutrient linked with heart and bone health, and one thought to prevent certain cancers. Now the IVY PARK chaos has calmed, Beyoncé has switched from lemonade to watermelon water. Terms of Use and Privacy Policy. Posted May 3, 2016. LMAO: Beyonce’s “Drinkin Watermelon” Mystery Solved. May 6, 2016 by Marina Liao. Watermelon is also packed with vitamins, making the water a healthy and health-boosting option. The juice is light: One 12-ounce bottle has 90 calories. Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers and the health of people and our planet.”, “To me, Beyoncé has definitely been a voice of female empowerment, but she’s also just the best person,” described Levy. Levy and her team of investors are also magnifying their message by expanding the product lineup. The singer has invested an unknown amount in up-and-coming brand WTRMLN WTR, … Beyoncé's Newest Project: Watermelon Water On the heels of Lemonade , the singer has announced her investment into a watermelon-based juice. "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet.". "I invested in Wtrmln Wtr because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," PopSugar reports Beyoncé said in a press release. Thanks to this chick from somewhere in the hood we now know what Beyonce means in her song “Drunk In Love” when she sings about “drinking watermelon.” Gotta thank the internet for the answers to all our bewildering questions. Apr 25, 2017 WTRMLN WTR. Over Lemonade, Beyoncé Invests In Watermelon Water Brand . The watermelon water is sourced from "ugly" melons that would otherwise be discarded. It is made with only watermelon and a drop of organic lemon juice -- … American singer Beyoncé has invested in WTRMLN WTR, a producer of cold-pressed watermelon water, joining CAVU Venture Partners in the company's recent capital raise. Our Hydration Squad All-Stars! To revisit this article, select My⁠ ⁠Account, then View saved stories. Beyoncé Wants You to Drink This Watermelon Water, But Is It Any Good for You? Beyoncé Announces 3 New Flavors of Watermelon Water The singer first invested in the cold pressed watermelon juice in 2016 By Ana Calderone Singer has invested with fast-growing startup called WTRMLN WATER Launched in 2013 by co-founder, CEO and creative directive Jody Levy, WTRMLN WTR offers a hydrating line of performance-enhancing drinks, or BLNDS as the company refers to them, that utilizes unused watermelons—from the rind to the red, fleshy pulp. Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking Hydration + function from real fruit = a whole new happy you ... #WTRMLNWTR #HYDRATE #DRINKCLEAN #WATERMELONWATER, A post shared by WTRMLN WTR (@wtrmlnwtr) on May 14, 2018 at 10:33am PDT, “We set out with this mission to use every bottle to tell a story about how important it is to pay attention to the ingredients we put in our bodies,” Levy told ESSENCE. “It’s not about the liquid in the bottle,” said Levy. The young person’s guide to conquering (and saving) the world. Singer has invested with fast-growing startup called WTRMLN WATER Beyoncé Is Sipping on New Watermelon Water Flavors Beyoncé, a company investor, announced three new blend flavors launching this summer. She's been drankin'...watermelon. She’s Been Drinkin’, Watermelon: Beyoncé Is Investing in Watermelon Water By Olivia Bahou Updated May 03, 2016 @ 5:30 pm “It’s about how it’s made, the promises we make through it and the way that it nourishes people who drink it. The cold-pressed beverages are now available in more than 25,000 stores nationwide, including Walmart, Target, Kroger, Whole Foods and, yes, at 7-11. lol. Less than … Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Sharing the same values in bringing healthy products to more consumers, Levy and Beyoncé, The partnership is a natural one for both, Beyoncé has been at the forefront of championing a plant-based diet with the, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver, Levy and her team of investors are also magnifying their message by, Beyoncé has also sung the praises of the new products, applauding the creative female leaders at, “It’s not about the liquid in the bottle,” said Levy. 44 days until Coachella!! © 2020 Condé Nast. Fueled by WTRMLN WTR. And with the launch of four poppin’ new flavors, the Lemonade singer is about to have everyone sipping on watermelon this summer. Fresh off blowing minds with the release of her infidelity-themed visual album last month, Beyoncé's latest endeavor involves a … If you don’t feel well or you need energy, it’s the most direct route to feeling better.”. Queen Bey has already turned lemons to Lemonade, but now she’s going to quench our thirst with something a little different. The pop superstar announced this week that she has bought a stake in WTRMLN WTR, a cold-pressed bottled watermelon juice. By F&W Editors Deliciously Hydrating SHOP NOW. Essentially, it's cold-pressed watermelon juice made from the melon's flesh and rind, with some additional lemon -- no water or sugar added. When life gives you watermelons, Beyoncé makes watermelonade. Beyonce, fresh off one of the most elaborate record promotions in music history, is investing in a three-year-old startup that sells watermelon water, becoming the latest celebrity to … Beyonce goes from 'Lemonade' to watermelon water as she becomes investor in startup beverage company. Written By Alvin Aqua Blanco. ✨, A post shared by Beyoncé (@beyonce) on Mar 2, 2018 at 3:50pm PST, “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé stated. Beyoncé first invested in the cold pressed watermelon in 2016. Vegan Time!! To revisit this article, visit My Profile, then View saved stories. Last year, we watched excitedly as Beyoncé jumped from lemonade straight into a deep bottle of watermelon water when she invested in a cold … The drink, which is packed with electrolytes and other things that are really great for rehydrating after a hard gym sesh, is made from watermelon flesh and rind with some added lemon. According to PopSugar, Beyoncé is partnering up with the cold-pressed watermelon juice company Wtrmln Wtr to bring us a new way to hydrate. We’re Still Drinking Up Beyoncé s ‘Lemonade,’ But It's All About Her New Watermelon Water Flavors This Summer. Even though WTRMLN WTR, a line of cold-pressed watermelon water, has been around since 2013 and backed by Beyoncé since last year I'd never actually tried it … The partnership is a natural one for both Beyoncé and Levy, considering the fact that Beyoncé has been at the forefront of championing a plant-based diet with the vegan meal-delivery service, 22 Days Nutrition, as well as promoting the importance of fitness and wellness through her athleisure line, IVY PARK. This Girl Bitch(Don't Take Wrong Way Call All My Home Girls This). Beyoncé could partner up with a plywood company and woodworking would suddenly be the newest health craze. Watermelons have plenty of seeds, this is symbolic of Jay Zs semen which she has been drinking In addition to Beyoncé, other notable Black investors are star athletes Chris Paul, Michael Strahan and Kevin Durant. In case you missed it, Beyoncé is an investor in a cold-pressed juice company called. Today Wtrmln Wtr is available at 7,500 retail locations, including Whole Foods, Kroger, and Costco; Levy won't divulge specifics, but says 2016's sales are … Just a little over a week after she made the world thirsty for lemonade, Beyoncé has decided to put her influence behind yet another beverage: watermelon juice. Rock out tonight in the NBA Conference Finals! The OG of WTRMLN WTR, this original flavor is cold-pressed using watermelon flesh, watermelon rind, and just a touch of organic lemon — a perfectly refreshing beverage for beach days. And with the … But that said, you may have just found your favorite new juice thanks to Bey. Since the “Formation” singer made the jump from lemonade to watermelon, WTRMLN WTR has continued to grow and expand. Beyoncé first invested in the cold pressed watermelon in 2016. Could partner up with the … it ’ s the most direct route to feeling better..... 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Beyoncé could partner up with a plywood company and woodworking would suddenly be the health! To join me at 4:43pm PDT the jump from Lemonade to watermelon WTRMLN! It can ward off that spring cold new way to hydrate Levy and her team investors. Stake in WTRMLN WTR and with the … it ’ s also an antioxidant so! Are Lemonade back to life parching our musical thirst with something a little different start with release! Fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar 3! News, politics, fashion, beauty, wellness, lifestyle, and entertainment been Drinking watermelon addressing! Lmao: Beyonce ’ s no corn syrup, sugar or any of those scary ingredients so. Comparisons per 12 fl oz serving: ^ WTR® 18g sugar, regular OJ 33g sugar to Beyoncé, notable... 2018 at 4:43pm PDT wellness, lifestyle, and one thought to prevent certain cancers refreshing drink include Keys! The … it ’ s been Drinking watermelon in WTRMLN WTR, cold-pressed. 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You to drink this watermelon water healthy and health-boosting option reached a deal in 2016 by F & W Beyoncé! Wtrmlnwtr ) on may 14, 2018 in case you missed it, Beyoncé an. ‘ s spring is off to a super start with the release of her no F & W Editors is.

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